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Why custom display suites are a must for your development projects

As developers strive to captivate potential homebuyers with visually stunning display suites, the display suite’s layout and design become a critical decision that can significantly impact the success of a construction project. That decision is whether to choose a custom display suite or rely on online selling portals only.

Here are the reasons why custom display suites always win.

Tailored design

Custom display suites reflect your development’s unique vision and style, meaning that the details need to align with those of the actual properties being sold. Tailoring the design of your development’s display suite, rather than choosing an online option, will ensure everything is cohesive across the board – and make it much more likely to resonate with potential buyers.

Woodsong Sales Office
Woodsong Sales Office for HB Land. Photo by Emma Elizabeth Photography


In a competitive real estate market, your development needs to stand out. Custom display suites offer a distinct identity and brand image for your development, showcasing their unique features, amenities, and design elements. A custom display suite will make it clear to buyers that your development is a cut above the rest, capturing their attention from the start.

Katalia Sales Office for Stockland
Katalia Sales Office for Stockland. Photo by Emma Elizabeth Photography


A custom display suite provides flexibility in designing the space according to specific requirements and preferences. From layout and floor plan to materials and finishes, every aspect of a custom display suite can be personalised to your development. Take advantage of this level of customisation to highlight the property’s unique selling points, address unique challenges, show off innovative elements and create a compelling narrative.

Kinma Valley Sales Office for Lendlease
Kimna Valley Sales Office for Lendlease. Photography by High Shots Photography

Targeted marketing

Custom display suites allow you to design spaces that appeal directly to your target market. By understanding potential buyers’ demographics, preferences, and lifestyles, you can incorporate elements and amenities that address their specific needs and desires. It’s the perfect way to connect with your clients and enhance the effectiveness of your marketing efforts.

Illyarrie Sales Office for Stockland. Photography by Silvertone Photography

Improved user experience

With a custom display suite, your prospective buyers receive an immersive experience that’ll cement your development in their minds. From interactive technology and virtual tours to high-quality finishes and furnishings, your custom display suite is curated to evoke a positive emotional response. Potential buyers will be able to envision themselves living in the property, making the decision to purchase a straightforward one. Also, sales offices allow your customers to engage face-to-face with a consultant and ask their pressing questions. Nowhere else in the marketing mix allows this real-time interaction and the chance to gauge meaningful feedback on the sales offer.

Peppercorn Sales Office Cafe for The Dennis Family.
Peppercorn Sales Office Cafe for The Dennis Family. Photos of Emma Elizabeth Photography


Custom display suites can be updated throughout the development process to reflect changes in design trends, market preferences, or buyer feedback. This ensures that your display suite remains relevant and effectively showcases the property’s value to potential buyers. By remaining responsive to evolving market dynamics, you’ll be able to maximise the impact of your custom display suite and ultimately drive sales.

Banksia Sales Office.
Banksia Sales Office. Photos of Emma Elizabeth Photography

The prestige factor

When you invest in creating a custom display suite, it signals a commitment to excellence. Potential property buyers are detail-oriented – after all, they’re considering a major purchase – and the bespoke nature of a custom display suite will prove to them that your development is top quality. Not to mention, you’re catering to discerning buyers who appreciate a touch of luxury. This perception of prestige will undoubtedly make your development more desirable.

The Albertine Sales Office for Mirvac
The Albertine Sales Office for Mirvac

Crafting your custom display suite

Your display suite must convey your development’s distinctive style, which means that an online selling option only– despite the potential cost savings – simply won’t cut it. A custom display suite is the only option if you’re serious about showcasing your development, captivating clients and making sales. Not sure where to begin? Get in touch with our team of display suite design Divas, and we’ll take you through the process from start to stunning finish.

Fiona Jefferies
Fiona Jefferies