We’re in a new era of property development where sustainability is no longer a nice-to-have; it’s a necessity.
New policies and standards are being released to amp up the sustainability factor for building and subdivision developments across the state. And it’s not just the government that expects new developments to go green. Buyers expect it, too.
Gone are the days when being environmentally friendly meant sacrificing aesthetics. We know there’s a way to create a kick-ass display suite that impresses buyers AND shows a commitment to a greener, more sustainable future.
Here’s how to balance style and sustainability in your display suite.
When you think “eco-friendly”, you probably think of boring brown hues and bland textures. But we’ve come a long way, baby! Just take a look at the Country Road Chadstone store fit-out, which features fixtures made from recycled yoghurt containers for a terrazzo look and parquetry floors that were pulled from old buildings and school halls.
Being eco-friendly isn’t about completely changing your display suite design; it’s about finding easy swaps while still keeping the look and feel of the space. If being more eco-friendly is a priority, lean on a display suite fit-out company to help you find the best, sustainable materials that still pack a punch.
Let there be light
Just because we want to reduce energy use doesn’t mean your display suite can’t be bright.
Windows and openings can be positioned to take advantage of the sun, illuminating the space without harsh artificial lighting. Smart lighting systems can also be installed so the space lights up when movement is detected.
Talking about Smart systems, solar panel systems can be installed on the roof of your display suite to harness the sun’s energy and reduce energy costs. It’s a win-win.
Branding is the secret sauce for a display suite that sells. But all the brochures and marketing materials, while pretty, mean plenty of trees have to be sacrificed. It’s time to rethink the traditional paper brochure approach and embrace the potential of Virtual Reality (VR) and Augmented Reality (AR) technologies, coupled with an engaging website.
They don’t just reduce the number of trees used; they also provide an opportunity to reinforce branding within the space. Developers can create a cohesive online presence that seamlessly integrates with the immersive VR/AR experience, allowing potential buyers to engage with the brand story, vision, and unique selling points in a memorable, interactive, and eco-friendly way.
Don’t forget, you can always offer to send clients brochures and flyers digitally. This has the added bonus of capturing customer details and adding them to your CRM for future marketing.
Sustainable and stylish display suites that sell
Transforming your display suite into an eco-friendly haven isn’t just about ticking boxes; it’s about creating an experience that seamlessly blends style with sustainability… and sells. After all, modern buyers expect some level of sustainability in new developments, so why not start with the display suite? Contact Diva Works to discuss what’s possible for your display suite or sales office.